Roman G. Robles

— PROJECT NAME

Combat events

— ROLE

Event Production and Partnership Management


— DATE

2015 – 2022

I engineered 35 high-octane events, featuring 17 World Championship boxing bouts and 10 thrilling Lucha Libre spectacles. Partnering with top dogs like Top Rank Boxing, Premier Boxing Champions (PBC), Golden Boy Promotions, and Lucha Libre AAA Worldwide, we captivated crowds of 5,000 to 50,000 and raked in $2.1 million through strategic sponsorships and brand partnerships.

Client Briefing: The mission? To create electrifying, unforgettable experiences that left audiences breathless and boosted brand visibility.

Design Decisions: I chose prime venues and cutting-edge ticketing systems to enhance fan engagement, while leveraging top-tier partnerships for credibility and buzz. Innovative marketing and meticulous event management ensured each show was a knockout, delivering both dazzling entertainment and impressive revenue.

Event Production: Seamlessly executed a diverse range of events with precision and flair.

Event Producer: Masterminded all elements from planning to execution, ensuring top-tier experiences every time.

— PROJECT NAME

Santa Fe Klan music video

— ROLE

Account Director

Talent Booking

Logistics Producer

BTS Video Preditor


— DATE

2022

Spearheaded the production of the electrifying music video 'Yo Vengo de Abajo' by Santa Fe Klan, Locura Terminal, and Los Dareyes De La Sierra, featuring a star-studded lineup including UFC Champion Brandon Moreno, UFC Fighter Michael Morales, and MMA Referee Mike Beltran.

My Duties:



  2. Logistics Producer: Coordinated all logistical aspects of the project, from securing locations to managing equipment, personnel, and scheduling, guaranteeing a streamlined and efficient production process.

  4. BTS Video Preditor: Crafted compelling behind-the-scenes footage, offering audiences an exclusive peek into the creative process and the collaboration between renowned musicians and notable figures from the world of UFC and MMA.

Talent Booking: Orchestrated the acquisition and coordination of high-profile talent, securing the participation of UFC Champion Brandon Moreno, UFC Fighter Michael Morales, and MMA Referee Mike Beltran, enhancing the video's prestige and appeal with their involvement.

— PROJECT NAME

Lucha Libre


— ROLE

Account Director

Event and producer (Contractor)


— DATE

September – 2021

The project was a dynamic Lucha Libre event featuring Cinta de Oro, former WWE star Sin Cara, organized to celebrate the completion of HOME’s $2.3 billion RAD reconfiguration project. With 6,000 attendees, including families and kids, the event transformed Historic Texas Street in downtown El Paso into a thrilling outdoor arena.

The client briefing emphasized the event’s dual purpose: honoring Cinta de Oro’s upbringing in public housing and celebrating the community’s achievement with the RAD project. Design decisions focused on creating an immersive experience, blending Lucha Libre’s vibrant energy with El Paso’s cultural heritage.

We closed off Historic Texas Street and added lighting to enhance the spectacle. The ring served as the focal point, surrounded by festive decorations and signage. Event management involved meticulous planning, from securing permits to coordinating with local authorities, ensuring a safe and enjoyable experience for all.

Overall, the event was a unique celebration that brought the community together, combining entertainment with a spirit of giving back and celebrating achievements.

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— PROJECT NAME

Greater El Paso Football Showcase

— ROLE

(Agency contractor)

Account Director

Event Manager

Sponsorship development


— DATE

2021 – current

The Greater El Paso Football Showcase (GEPFS) stands as a hallmark of achievement and recognition for high school seniors throughout El Paso County who demonstrate outstanding prowess in academics and extracurricular endeavors.


Going beyond the gridiron, GEPFS is a platform that celebrates a diverse spectrum of talent, encompassing not just football players but also managers, sports medicine trainers, cheerleaders, dancers, JROTC members, drill team participants, band members, flag team members, and choir singers. Each participant is provided with an unparalleled opportunity to showcase their skills and aspirations, fostering a culture of inclusivity and celebration.


At GEPFS, we are committed to paving the path to success for our participants. Through strategic partnerships and robust sponsorships totaling $100,000 annually, we provide invaluable exposure and opportunities that empower students to thrive both on and off the field. With an average attendance of 4,500 spectators annually, our showcase serves as a testament to the enduring spirit of competition and the relentless pursuit of excellence.


Beyond scholarships, GEPFS is a catalyst for personal and academic growth, instilling values of citizenship, health, and legacy in the hearts of our participants. Through millions of dollars in scholarships awarded to deserving students, we are not just investing in their futures; we are building a legacy of success and empowerment that will resonate for generations to come.

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