Roman G. Robles

At the intersection of sports, entertainment, and community advancement stands Roman Robles, a visionary strategist and creative force behind transformative brand storytelling. With over a decade of experience, Roman has led groundbreaking projects that bridge the high-octane world of combat sports with the purposeful impact of government and civic engagement.

Since launching his career in 2013, Roman has been instrumental in shaping Fresh on Monday Sports and Entertainment into more than just a boutique agency—it’s a cultural engine for cinematic storytelling and brand elevation. Under his leadership, the company has pioneered innovative sponsorship development and created unforgettable experiences across MMA, boxing, Jiu-Jitsu, Lucha Libre, and live concerts.

Roman’s storytelling philosophy is rooted in Hollywood-style flair—not merely producing content but crafting narratives that evoke emotion and drive brand resonance. From adrenaline-pumping fighter profiles to compelling mini-documentaries, every project is designed to engage audiences far beyond the final bell. His team’s work with UFC World Champion Brandon Moreno, WWE Superstar Sin Cara, and platforms like UFC Fight Pass, PBS, and the University of Mississippi exemplifies that commitment to excellence.

What sets Roman apart is his ability to blend entertainment with civic purpose. He has successfully collaborated with the HOME Housing Authority of El Paso—the 14th largest in the country—on initiatives that align storytelling with housing equity, urban development, and government outreach. His work bridges the gap between dynamic entertainment strategies and public service, ensuring that every campaign is not only engaging but socially impactful.

Whether it’s curating immersive live events, producing visually stunning media, or strategizing for government agencies, Roman Roble is a master of transformation—turning visions into vibrant realities that leave lasting impressions.