Roman G. Robles

— PROJECT NAME

Jennifer Han – IBF World Boxing Champion

— ROLE

Account Director( Sponsorship Development)

Branding

Producer/Writer

Cinematographer

Editor

— DATE

09/19/2015 – Present

As a Creative Producer, I had the honor of collaborating with Jennifer Han, El Paso's esteemed first boxing World Champion, affectionately known as the "El Paso Sweetheart." With a lifelong dedication to martial arts and boxing since the age of 6, Jennifer boasts a remarkable journey as a 5th-degree black belt and a recipient of numerous international and national titles in kickboxing, currently reigning as the IBF Featherweight World Boxing Champion.

My involvement commenced with capturing the electrifying moments of Jennifer's IBF title fight, which later evolved into a comprehensive collaboration to enhance her marketing efforts and refine her brand identity.

In my role as Creative Producer, I orchestrated a multifaceted campaign encompassing creative direction, sponsorship activation, and strategic social media marketing initiatives.

The impact of our collaboration was profound:

• - Secured partnerships with 12 sponsors, generating revenue exceeding $250,000 in 2017.
• - Leveraged social media platforms to amplify Jennifer's reach, connecting with an engaged audience of over 90,000 during fight time.
• - Elevated Jennifer's profile as a Brand Ambassador, representing four regional companies and serving as the spokesperson for the City of El Paso in the esteemed All American City Competition.
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Beyond her athletic prowess, Jennifer's influence transcends the ring:

• - Engages as a compelling Public Speaker, delivering motivational talks to local and regional schools and participating in charitable endeavors.
• - Over the years, she has delivered over 100 impactful speeches, dedicating her time to organizations such as the Boys & Girls Club, PBS, and the University of Texas at El Paso – Young Alumni Association.
• - Advocates passionately for women's rights and equal pay in sports, exemplified by her keynote address at UTEP athletics' National Girls and Women in Sports Day.
• - Proudly represented the City of El Paso in the National Civic League's All American City competition in Denver, CO, where her leadership propelled El Paso to be recognized as an All-America City under the theme "City of Champions."
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Jennifer Han's journey embodies resilience, determination, and a commitment to uplifting her community, and it has been my privilege to contribute to her inspiring narrative through our collaborative endeavors.