— PROJECT NAME
HOME – Marketing and Communications
— ROLE
Public Information Officer
Producer
Director
Writer
Cinematographer
Editor
— DATE
2020 – 2024
·
The project entailed spearheading a pioneering rebranding initiative at HOME, marking a groundbreaking milestone as the first of its kind in the Federal Housing and Urban Development sector. As the project lead, I directed all aspects of the rebranding campaign, overseeing weekly video creation, developing compelling graphics for ads and TV commercials, and executing strategic marketing initiatives. Additionally,
I served as a spokesperson for the organization, representing its values and vision across various platforms.The client briefing highlighted the need for a transformative rebranding effort to enhance HOME's communication effectiveness and elevate its brand impact. With this in mind, the goal was to modernize the organization's image, foster deeper connections with stakeholders, and position HOME as a leader in the housing sector.
Design decisions were guided by the overarching objective of creating a cohesive and compelling brand identity. Visual elements such as logos, color schemes, and typography were carefully curated to reflect HOME's values of inclusivity, innovation, and community empowerment. Graphics for ads and TV commercials were crafted to resonate with target audiences and convey key messaging effectively.
Event management played a crucial role in the rebranding campaign, with strategic planning and execution of launch events, press conferences, and community engagement initiatives. Social media platforms were leveraged to amplify the reach of the rebranding message, engaging audiences through impactful storytelling and interactive content.
As a spokesperson for HOME, I utilized effective public relations strategies to build positive relationships with media outlets, influencers, and community leaders. Through media interviews, press releases, and speaking engagements, I communicated HOME's mission, achievements, and impact to a wide audience, garnering positive coverage and raising awareness of the organization's initiatives.
In addition to leading the rebranding effort, I provided invaluable mentorship to a team of six in-house staff, equipping them with advanced video editing skills, strategic content development expertise, and effective public relations strategies. This collaborative approach fostered a culture of innovation and excellence within the organization, driving continuous improvement and ensuring the sustainability of the rebranding initiative's success.
Overall, the rebranding initiative at HOME resulted in a remarkable enhancement of the organization's communication effectiveness and a significant elevation of its brand impact. By pioneering innovative strategies and fostering a culture of excellence, HOME emerged as a trailblazer in the Federal Housing and Urban Development sector, setting a new standard for effective communication and community engagement.