— PROJECT NAME
UFC Fight Pass
— ROLE
Event and Creative Producer
Account Director (Sponsorship Director)
Producer/Writer
Cinematographer
Editor
— DATE
20/05/2019
The project centered on the full-scale production and execution of 12 UFC Fight Pass events, including Combat Jiu-Jitsu, the Eddie Bravo Invitational, and Medusa Combat Jiu-Jitsu. My role combined event production, marketing, sponsorship strategy, and video storytelling, giving me responsibility across both the live experience and the content surrounding each show.
Across the 12-event run, I helped manage planning and execution including venue coordination, ticketing, event marketing, athlete logistics, sponsor integration, and on-site production. The goal was to create a high-energy experience that worked equally well for fans inside the venue and audiences watching worldwide through UFC Fight Pass.
A major focus was building an event environment that matched the intensity of the competition. Production elements such as venue layout, lighting, audiovisual presentation, camera positioning, and overall event flow were developed with both the live audience and broadcast viewer in mind.
On the marketing side, I worked on strategies designed to drive ticket sales, build awareness, and generate excitement leading into each event. Digital marketing, social media, promotional content, and event-specific creative helped strengthen each property and build momentum from one show to the next.
I also managed and supported sponsorships, brand partnerships, and marketing activations, developing opportunities for brands to integrate naturally into the event experience. Sponsor visibility extended across live-event elements, promotional campaigns, digital content, signage, and other audience touchpoints.
Beyond event production, I helped shape the visual storytelling surrounding the series by shooting, producing, and editing show openers, promotional pieces, event recaps, athlete content, and short documentaries. These projects extended the life of each event while building stronger narratives around the athletes, competition, and overall brand.
Producing 12 shows for UFC Fight Pass required a combination of live-event production, creative direction, marketing strategy, sponsorship development, logistics, and media production. The work was ultimately about building more than individual competitions—it was about creating a consistent entertainment product that engaged live audiences, reached viewers globally, delivered value to brand partners, and elevated the presentation of combat sports.
